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About Coyle
About Coyle

Established in 1945, Coyle Carpet One Floor & Home is a family owned and operated business. When you shop with us you’re among members of the community. With over 74 years of professional experience, we are committed to serving this community by offering quality products at an outstanding value, beautifully installed...guaranteed.  You can expect integrity, the best personal service, value and warranties. We work and live in your community and understand your needs. Our showroom features a wide selection of cabinets, countertops, carpet, hardwood, tile, stone, luxury vinyl tile & plank, laminate, and vinyl sheet goods. We offer expertise on many levels—our Designers ask the right questions and work with you to create exciting solutions.

Coyle, circa 1965 Coyle, circa 1965
Coyle Carpet One Floor & Home Today Coyle Carpet One Floor & Home, today

Our Staff

Tom Coyle

Owner/General Manager

Tom Coyle is a 3rd generation owner of Coyle Carpet One Floor & Home. Tom began his career in the industry at the age of 15. His summer vacations consisted of shadowing Senior Installation Mechanics and performing various warehouse duties. In 2006 he graduated from Edgewood College with a degree in Marketing. After graduation he launched into full-time sales and design, assisting clients on the showroom floor. In 2010 he became General Manager and is currently working alongside his cousin, Danny Coyle, the company’s Controller.

Danny Coyle


Dave Pavlik

Customer Relations Manager, Floor & Home Consultant

Dave has been involved in the flooring industry for the past 27 years. He began in service & installation and transitioned into sales 10 years ago. He possesses a great deal of knowledge in the construction of new housing, light commercial, residential and apartment work. Dave strives to provide clients with superior products for their needs and design, in conjunction with the best service possible. In his free time he enjoys getting away from the city and spending time with his wife and two sons. Dave is also an avid fan of playing and watching basketball.

Michelle Niemeyer

Marketing & Merchandising Director

Michelle has been with Coyle for over 25 years. She began as a Floor & Home Consultant with an Associate Degree in Interior Design from Madison College. She received her BS in Marketing from Lakeland College and became the Marketing Director in 1998. Her responsibilities include developing and implementing marketing and merchandising initiatives. She manages the presence & content of our website, social media sites, along with our external campaigns in television, radio and online. Michelle is a RYT-200 and wellness enthusiast. In her spare time you find her practicing yoga, meditating, playing/walking her dogs, or gardening. She enjoys family time with her husband and two step-children. Cooking is a passion and she loves to travel, exploring, learning and meeting new people in this amazing world!

Troy Benolken

Director of Sales

Troy has been in the flooring industry for over a decade with great knowledge of new construction, apartments and remodels. His real passion though is the customer. He strives every day to coach and mentor his staff to offer the best customer service and shopping experience possible. Troy enjoys the rewards and challenges that being in customer service presents. In his spare time he enjoys time with his family and the occasional opportunity to go fishing.

Elysia O'Brien

Social Media & Database Administrator

Elysia has been part of the Coyle Carpet One team since the summer of 2015. She comes to us with over 15 years of customer service, management, technical support and sales experience in the telecommunications field. Her social media and marketing experiences have allowed her to be a great resource in helping update and maintain our showroom. Elysia enjoys the daily contact with coworkers. In her free time, she enjoys attending rock concerts and spending time with family and friends.

Chad Kitsemble

Installation Manager

Chad has been part of the Coyle Carpet One Floor & Home team for over 20 years. He has the experience and knowledge that only a few people have in the flooring business. His flooring career began as an installer and he is currently managing our Installation Department.

Melissa Boyd

Installation & Schedule Coordinator

Melissa is our point of contact working directly with clients when scheduling the installation of material in their home. She began her career at Coyle in 2012 as a Floor & Home Consultant and transitioned into the Installation Department in early 2016. She has her B.S. in Interior Design from the University of Wisconsin Stevens Point and has been in the Kitchen and Bath industry since 2005. She feels her experience in design sales preceding this position allows for a full understanding of the client’s wishes when coordinating installation of their project. When not at work Melissa enjoys spending time with family and friends, fishing with her husband and going on walks with their two miniature dachshunds.

Dennis Sloniker

Field Estimator

Brad Smith

Residential/Commercial Flooring Sales

Tina Quale

Floor & Home Consultant

Tina has been a flooring consultant at Coyle Carpet One Floor & Home for over 27 years. She has an Interior Design background and specializes in helping clients discover new design potential for their homes. She also has several years experience working with management companies and rental properties.

Jerry Back

Floor & Home Consultant

Jerry has been working in the Flooring industry for 13 years and joined the Coyle team in March 2001. He enjoys assisting clients through the selection and buying process of new flooring. Jerry is well-rounded and diverse in his knowledge of different types of flooring.

Nicole Schreck

Floor & Home Consultant, Cabinet & Countertop Sales

In 2006 Nicole began her design career in the Kitchen & Bath industry and joined Coyle Carpet One in October 2009. She has an Associate Degree in Applied Arts - Interior Design from Madison College. Nicole enjoys cultivating relationships with her clients that help her better understand their wants and needs. Her goal is to bring the dream-space they're visualizing to reality. As a Madison native she’s passionate about spending time with her husband and daughter and taking advantage of the many activities this community offers. In her off-time you’ll find her at an outdoor concert, Summerfest, practicing yoga, or just hanging out with her family and friends.

Becky Frederick

Floor & Home Consultant

Becky has been part of the Coyle Carpet One team for 12 years. She has an Associate Degree from Milwaukee Area Technical College and has over 20 years experience in the Interior Design Field. Becky enjoys working with clients, and prides herself on easing the process of remodeling to help the experience flow smoothly. “The design industry is constantly changing which makes for a fun and creative environment to work in. Becky loves spending her free time with her husband, family and friends. She enjoys working on projects around her home, traveling, shopping and playing the hand bells at her church.

Staci Chappell

Human Resources Director, Floor & Home Consultant, Cabinet & Countertop Sales

Staci has been in the building and remodeling industry for over 22 years. Her expertise in kitchen and bath design is what brought her to Coyle Carpet One Floor and Home in 2008. Her knowledge of building and remodeling has been very beneficial to the clients she works with in our showroom. Over the years she has guided many clients with selections from cabinets, countertops, backsplashes, flooring and even the kitchen sink. Her passion is kitchen and bath design but the irony of it is she doesn’t enjoy cooking at all!

Nina Kirch

Floor & Home Consultant, Cabinet & Countertop Sales

Bobbi Breunig

Cabinet & Countertop Sales/Manager

I work with clients to provide a functional yet stylish kitchen for their home, keeping in mind their needs and lifestyle. I like to keep up to date on the trends in the area because everyone needs a little splash of something new. Working with new construction and builders is something I specialize in, with my attention to detail it makes planning and completing a large project on time appreciated by my clients. I have a strong background in Architecture which helps with customers who need assistance in space planning as well as remodels when it comes to moving, removing, or adding structural elements throughout the home. I very much enjoy what I do because of the clients and their own ideas, there is always something discovered.

Anika Laube

Floor & Home Consultant

Soliel Chang

Floor & Home Consultant, Cabinet & Countertop Sales

Roxanne Bibeau

Floor & Home Consultant

Roxanne has been part of the Coyle Carpet One Floor & Home team since September 2014. Her extensive sales experience spans multiple industries. She is a ‘Foodie’ at heart and loves cooking and baking dishes from all ethnic traditions. She prides herself on customer service and bringing a sense of diversity to the table when working with clients.

Joey Bongard

Floor & Home Consultant

Deann Noeding

Kitchen & Bath Designer, Commercial and Residential Sales

Deann has been in the Interior Design industry for 15 years. She has an Associate Degree in Interior Design and a technical certificate in Cabinet Making from Madison College. She specializes in Kitchen and Bath Design for Residential and Commercial New Construction. When she’s not designing beautiful spaces she is engrossed in a good book, cooking or spending time with her husband and two daughters, tending gardens and animals on their 10 acre farmette.

Teri Cheramy

Floor & Home Consultant

Teri has been a Design Consultant for 25 years. Her background includes work with color analysis and providing consultation with use of fabric, texture and color. Teri has extensive experience in window treatments and enjoys learning about the new aspects with-in the industry. She takes pride in helping each client create a unique and personal space to fit their lifestyle. When Teri is not working she loves spending time cooking and baking for her family & friends and spending time outdoors.

Crystal Welsh

Floor & Home Consultant

Crystal comes to us with 10 years of Interior Design and Flooring experience, with 2 years’ experience in cabinets & countertops. She has a BS in Retail Merchandising & Management with an emphasis in Interior Decorating, and a Minor in Art & Business. Crystal is also very active in the Madison Area Builders Association, and winner of the 2015 Volunteer of the Year Award. She is currently serving on the Dream Home Showcase & Parade of Homes committees. In her spare time, she loves being around family & friends, going to see live bands, traveling with her husband and 5-year-old stepson, and spending time with their two Yorkies and Lab.

Grant Vitense

Floor & Home Consultant

Grant has been part of the Coyle Carpet One Floor & Home team since May 2018. He enjoys working with all guests, helping them create a new look for a tired space. He finds it very rewarding to be a part of that process. Grant is kind and humble and prides himself on customer service. No, he is not related to Vitense GolfLand, although he does enjoy a good round of mini golf!

Megan Seals

Floor & Home Consultant

Megan Seals joined the Coyle Carpet One team in 2018. She graduated in 2008 with a BFA in Interior Design, From Harrington College of Design, Chicago. Before becoming a Floor and Home Consultant, she worked as a manager in visual merchandising for several years. Megan enjoys helping clients choose what will work best for their home and space, as well as following the most current trends in home and flooring.

Lynn Kiley

Floor & Home Consultant

Beth Reinert

Kitchen & Bath Designer - Cabinet & Countertop Sales

Beth made the change two years ago from the Event Planning industry to her position at Coyle Carpet One. While new to the industry, Beth brings a strong background of organizational skills, attention to detail, and exceptional customer service. “My favorite part of the cabinet design process is helping clients create a vision of their new space, then seeing the excitement and appreciation as it unfolds into a reality.” Beth is a current member of MABA (Madison Area Builders Association) and frequently attends events with the Women in Construction Group. She is always looking to expand her knowledge of this ever growing industry to pass along insight and knowledge to her clients! When Beth isn’t at work, you can find her enjoying the many Atwood area restaurants and walking her dog Pip.

Makayla Matsche

Kitchen & Bath Design Assistant

Makayla has been part of the Coyle Carpet One Floor & Home team since December 2018. She has an Associate Degree in Applied Arts - Interior Design from Madison College. Some of her responsibilities include assisting fellow designers with projects, organizing the show room, and working “behind the scenes” on various office tasks. She loves working in the Design field because the creativity and options are endless! In her free time she likes to relax at home with her cats and travel around the world when the opportunity arises.

Shelby Statz

Director of First Impressions

Shelby joined our Coyle Carpet One team in the Fall of 2019. If you've called our office lately, you have probably heard her cheerful voice. She has been working in customer service for over 4 years. Her positive and upbeat personality helps make every interaction a pleasant one, as she looks forward to greeting every customer with a smile. Shelby is always up for trying new things and enjoys spending free time with friends and family.